We may already know who you are and what you do, so if that's the case, tell us something we may not know!
What type of client are you targeting? What do they do for fun? Where do they like to shop? How old are they and what milestones are they at in their life?
Who are they, what do they do, and where are they located relative to your business?
What is the goal of the site? Maybe it is to drive traffic to your bricks and mortar location? Maybe you want people to call you, or purchase something. Tell us more.
A Home page is obvious. We need to know what other pages you'd like to see. Are we strictly coping the current site? Maybe you don't need all of those pages anymore. Tell us more.
Sites you admire and like. Make sure to tell us why you like them!